SEO Digest – 14th June 2016

SEO Digest

SEO Digest – 14th June 2016

May 31st – Welcome to the SEO Digest.



Teleno SEO Digest

Voice search gains importance, 3rd party Google content and much more…

This newsletter we cover a broad series of stories from the world of digital marketing and SEO as well as provide some useful best practice links we’ve found on our way.

If you need any information about the topics covered in this newsletter, SEO or web site development, please don’t hesitate to contact us.

SEO Best Practice

Google Trials Third-Party Reviews In Search Results

Search giant Google has revealed its plans to show third-party reviews in search results. Trials are underway within hotel searches, with reviews from Booking.com, TripAdvisor and other third parties available under the Google Business listing. Google has been under increasing pressure to recognise third party review sites and their value to consumers. If it proves successful in testing, the new feature could be rolled out across other service searches in the near future.

Adapting Local SEO Strategies As Voice Search Gains Importance

Google’s new developer tools are bringing the next generation of voice search functions to business and personal consumers. Studies reveal that 41% of adults and 55% of teenagers already use voice activated assistant technology when searching through mobile, and that demand for voice search is growing. This presents new challenges for local SEO. Understanding how conversational search differs and adapting to user behaviour is the key to success in this area. Market research through telephone conversations will prove highly valuable in determining keywords.

Insight Into Gaming SEO With Top Tech Insider’s Conference Address

SEO will feature heavily in the discussions at this week’s iGaming Super Show – part of the Amsterdam Affiliate Conference. Former Vanguard CEO and renowned entrepreneur Gary R Beal will address audiences on the subjects of SEO and SMM within the gaming industry, as online gaming becomes ever popular. “Each of our companies rely heavily on Social Media at every level. It’s another tool for our arsenal, and it has proven to be a very strong performer when used properly,” said Beal before the conference.

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SEO Tips and Tricks

Back To Basics: Seven Common SEO Pitfalls – And How To Avoid Them

From duplicate content to spelling errors, sometimes basic SEO problems can be forgotten among complex strategies and campaigns. Remember that high quality, user friendly content counts above all else. Consider a spam link clean-up and look back at keywords: are they still relevant, or do they need a refresh? Mobile and web loading speeds and responsive designs are also simple things that can be quickly resolved, but can have a dramatic impact on overall search ranking.

Five Tips For Any New Social Media Campaign

Launching a social media campaign needs careful preparation and planning. Be sure to establish goals before you begin, and stick to those targets. Start by developing profiles that have detailed information about your brand and provide an obvious call to action for consumers. You can then start to delegate account responsibilities and develop conversion opportunities across those profiles. Lastly, remember that a blog is a vital component of any social media strategy and should be carefully cultivated with interesting content.

Breaking Down The Effects Of Link Building: How Long Do The Results Take To Show Up?

There is no easy answer to how long link building takes to have an effect. However, you can effectively analyse the effects of link building and use those results to improve future SEO strategies, says Kristina Kledzik for Moz.com. While in theory results could be seen in as few as ten days, there is a lot to consider first – such as establishing links with a reputable SEO agency and developing an ongoing optimisation strategy. Allow between six months and one year for the real impact of link building to set in.

SEO Tech and Tools

10 Free Tools That Make SEO Faster, Smarter And Simpler

Discover ten amazing free tools that assist with everything from content creation to performance tracking and reaching your intended market. With 40% of businesses claiming they don’t find their content strategy effective, what is the solution? From breaking down complicated content to scheduling when your posts will go out, these great tools are free to download and can make a dramatic difference to any content marketing campaign. Discover the top ten picks currently available for use.

Artificial Intelligence Is Changing How We Approach SEO

Artificial intelligence (AI) is able to learn and this could have a major impact on search functions in the future, writes John Rampton. Google’s new RankBrain AI bot has been unveiled, with its capabilities for learning and adapting search results based on group or individual behaviours. SEO will need to become “extremely technical and complex” to respond to these changes, as the AI will be able to apply different algorithms to different queries.

http://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/

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If you have questions about SEO, digital marketing or development of your web site, please don’t hesitate to get in touch.

0333 344 4041

[email protected]  www.teleno.co.uk

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