Top search engines such as Google pride themselves on delivering relevant, high quality search results to their users. In order to verify that a business is legitimate and worth visiting, search sites will check the web for references to it – in particular, its name, address and phone number. These NAP details indicate that a business has a physical location, suggesting that it is a registered and verified official company.
- Local search has a proven impact on physical sales
- NAP info is the primary driver behind local searches
- Online citations are votes for your business – nurture them
Those places where your business details appear are known as citations, and they can include anything from web pages and social media profiles to reviews and directory listings. The more official the citation source, the greater your search benefit will be. In order to boost your business’ search profile, you therefore need to build up these citations via trusted online sources.